Bank service merchandising
In 2004 PMT took over marketing material merchandising within the network of Bank Zachodni WBK branches.
Within the rendered services PMT stores, confections and distributes leaflets, posters, stands, employee materials nationwide.
Within their tasks PMT merchandisers remove out-dated materials, improve the current exhibits and introduce new messages into branch surface nationwide. At the same time our employees improve the message carrier location and they also control the quality of image exhibition (external caissons, stickers, etc.), thanks to which the Bank possess constant control over its nationwide image. Should there arise such necessity additional reports are created or pictures are taken within any desired locations.
All of our activities are realised based upon the PMT Merchandiser system, the main aim of which is a marketing oriented database of all of the Bank’s branches.
The following include the most important benefits borne by the bank thanks to the co-operation with PMT:
- all of the materials are presented in accordance with the agreed BZ WBK merchandising standard
- Bank warranty regarding the fact that the exhibit is always up-to-date and compliant with the current campaigns conveyed within the other client oriented communication channels
- BZ WBK possesses up-to-date knowledge regarding the state of its branches regardless of localization
- bank employees may concentrate on its own work
From the moment of initiation of services for Bank Zachodni WBK, PMT conveyed 50 merchandising actions within that time supplying about 250 tonnes of marketing materials, which jointly encompassed 300 separate marketing messages. During the aforementioned realisations our merchandisers travelled the joint distance of 700 000 kilometres which is the return trip distance to the Moon.